Mass communication is any information sent out to mass amounts of people through a medium, such as television, newspapers, or magazines. The role that this communication would play in my business would be mostly in advertisements. These would serve to get the word out to reach people that might want to join my club. Mass communications would affect economics simply on how many people know about my business and how many join due to it. Adverting cost money but it also makes money. Mass communication could help keep my fitness center safer by announcing to the public that more police are going to be in the area. Also if I was robbed, the news could broadcast a description of the suspect to help find the criminal. My advertisements could talk about how long my center has been around and help to show the history that I have established with the community. Many advertisements could be translated into many languages depending on the area it is broadcast. This could help me reach a wider demographic of potential buyers. Medical could be affect by announcing my new line of rehab and preventive products only available at E’s fitness center. My ads could also talk about how peaceful the yoga room is with all its wonderful art. My business could take a stand on a certain candidate in a city election by doing this it could help swing voters. Religion is something that most people want to keep out of the mass media. But helping to promote a church fundraiser could help to promote a family-friendly environment. I could easily promote my business as having educated physical trainers and staff.